in the Z car scene for a long time. It's a community of like-minded enthusiasts who know personally, and count as friends, the innovators whose products have been pirated. We count them as friends because they are integral members of this community, and we've been with them through the trials and tribulations involved in bringing new ideas to market.
So we tend to take it personally when someone outside of the community (e.g. AMS) preys on the naivety of those who have not yet learned that there's no such thing as a free lunch. ...And does so at the expense of both the uninitiated buyers and the inventors.